Hundreds of brides-to-be will queue through the streets of Norwich next weekend to try and grab a designer wedding dress for as little as £99.
The deals will be available at East Anglia's biggest bridal sale, which is being held at the Maids Head Hotel in Tombland on November 10.
It will be the third 'I Said Yes' fair hosted by three Norfolk bridal shops - The Bottom Drawer in King's Lynn, White Reflections in Norwich and Adella Bridal in Wymondham, which was named the Best Bridal Retailer in England by Muddy Stilettos in 2023.
More than 150 designer wedding dresses will be for sale for between £99 and £1,500 and wedding suppliers such as make-up artists and florists will be in attendance, offering goody bags and keeping guests entertained in the queue.
Amy Marlow-King, founder of Adella Bridal, said: "It's grown year on year.
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"Last year it was held at The Assembly House - we opened at 10am but had a queue of 200 brides arriving from 7am to be first inside.
"They queued right through The Assembly House, out through the car park and down the street."
This time, 10 people have the chance to win a queue-jump pass, early entry and a private viewing session along with a glass of champagne and a trip around the city in the Maid's Head Bentley.
One of the final 10 will then win two VIP Norwich City tickets with hospitality.
Entries are open via Instagram and the event will run from 10am until 4pm.
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