A distillery in Norwich is returning to its roots with the launch of a new lager. 

For more than 100 years, Bullards produced a variety of beers that became well-known across the region. 

Local businessman Russell Evans revived the brand in 2015 and worked with the family's descendants to rebrand it as a gin and rum distillery. 

The lager takes the brand 'full circle'The lager takes the brand 'full circle' (Image: Bullards)

But, in celebration of its heritage, the firm has returned to its roots with the launch of its new Coastal Lager. 

The lager is inspired by the existing Coastal Gin and has been developed with Malt Coast Brewery. 

John Bullard - the great, great-grandson of the brand's founder, Richard Bullard - said: "What comes around goes around - Coastal Lager represents a full-circle moment for Bullards. 

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"My great-great-grandfather started out with beer and today we’re bringing it back in a way that reflects both the family’s heritage as well as the contemporary coastal inspirations of Norfolk." 

Oliver Chapman, Bullards' brand experience manager, added: "Working with Malt Coast has allowed us to craft something truly unique and we’re thrilled to share it with everyone. 

"It’s a tribute to the past, but very much a drink for today."