People are calling for changes to be made to a busy road in the city suburbs plagued with "speeding" cars.
Alexandra Road in NR2 has been described as "absolute chaos" by locals who are growing increasingly concerned about safety.
Norfolk Police were called to the road at 8.30am on Thursday after a cyclist was seen lying in the middle of the road, having fallen off her bike.
A spokeswoman for the force confirmed that no other vehicles were involved in the incident - but people are warning it is only a matter of time before someone gets seriously hurt.
"It can be absolute chaos in the mornings," said Jessica Crossley, 27, who moved from Alexandra Road at the end of August.
"It's been especially bad recently because they closed off Heigham Road, between Earlham Road to Stafford Street - and people would drive down Alexandra Road instead.
"Although it has reopened, a lot of people are still using Alexandra Road."
Mrs Crossley also raised concerns about the number of cars parked along the street, causing blind spots for "speeding" vehicles.
She is not alone in her calls for a safer road.
Responding to the concerns of locals, Paul Neale, Nelson District County Councillor, said: "For a number of years, we have been working hard with officers at Norfolk County Council to develop a plan for the area between Heigham Road to the cemetery that would keep unnecessary motor traffic away from these residential streets.
"Unfortunately the last government withdrew funding for the scheme at the last minute so, as a result, we are left with the street where people live bearing the burden of too many car movements.
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"We need to rebalance our priorities so that the freedom of residents to be able to walk, cycle and drive safely on the streets where they live is taken into account."
Peter Silburn, chair of the Norwich Cycling Campaign, echoed: "Unfortunately Alexandra Road has been allowed to become a very busy road with a high number of pedestrians, cyclists and drivers, especially during the school run.
"This lack of proper traffic management means that collisions and injuries are pretty much inevitable.
"Norfolk County Council could act to make our streets safer by stopping residential streets being used as shortcuts and instead encouraging motor traffic onto the main roads."
A spokesman for Norfolk County Council explained that the road already has a 20mph speed limit and "horizontal traffic calming" in place.
He said: "There are currently no plans to add to these existing provisions, however, our safety team continuously reviews accident records and will suggest improvements to roads based on this data and according to priorities and funding.
"Safety on our roads is a priority and we continue to work as part of the Road Safety Partnership to promote the safe use of our Highway Network."
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