Norwich City have revealed a local firm as sponsors of their men's warm-up shirts ahead of the new Championship season.

Norwich-based independent broker Yellow Brick Mortgages has become the club's latest primary partner - with the Canaries sporting the new warm-up kit during pre-season.

The business, which offers mortgages, advice and protection, started an official regional partnership with City during the 2021/22 season and is based in Plumstead Road near the Heartsease roundabout.

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"We are delighted," said Greg Marcham, managing director at Yellow Brick Mortgages.

"This further grows our link with the club in addition to being their official mortgage partner.

"We have enjoyed the past few years and extending this relationship was a very simple decision for us.

"Looking forward, we hope the team will have a great season.”

City are yet to reveal their home and third kits for this season but have confirmed that Lotus remain as the main shirt sponsor when the away kit was unveiled.

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Fans will soon be able to purchase the replica warm-up shirt and Yellow Brick will also provide supporters with opportunities to watch the team warm up pitchside at selected Carrow Road fixtures.

The Canaries' head of partnerships, Jonathan Casbon, added: "From our perspective, it’s terrific to see local businesses progress up the partnership tiers and we’re grateful for their continued support of the club."