Many footy fans may be getting excited by the likes of Jack Grealish and Harry Kane at the World Cup this winter.
But a popular Norwich City market stall will be not getting drawn into the hype in Qatar - preferring to stay closer to home instead.
Even though the Canaries are out of action until Saturday, December 10, On the Stall City is continuing to sell City merchandise and shirts having recently expanded into the premises next door.
Andy Bowles, who set up the stall with his son Jacob and wife Sharon, described himself as a "World Cup miserabilist".
He said: "I do not think the World Cup has particularly hit Norwich. Everyone is still moaning about Dean Smith instead.
"None of our customers are mentioning the World Cup. There is a bit of an interest in Josh Sargent but I'm a World Cup miserabilist."
Other stalls on the market are finding a winter World Cup does not have the same impact a major summer tournament would have on trading.
Luke Stott, stall manager at Sir Toby's Beers, said: "At the last summer tournament we had customers coming to buy Euros beer boxes but we have not really pushed that this year.
"It is a shame the World Cup is in the winter. It's not the same. This is the mulled wine and gift season.
"The stalls are busy at this time of the year anyway leading up to Christmas so the World Cup will only make a small difference."
A staff member at Paul's Family Butchers in Norwich Market said the World Cup would not have any impact on the stall this winter.
Many families and footie fans would typically enjoy barbecues while watching the games in the summer months.
But the drizzly grey weather and long dark evenings have given the Qatar World Cup a different feel.
Mr Stott added: "It was fantastic when England got to the final in the summer Euros which was when it should be played.
"People were out drinking more with the nice weather."
But punters still gathered inside city watering holes as England beat Iran on Monday lunchtime.
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