Jarrolds is hiding more than £1,000 worth of toys as it launches a pirate-themed treasure hunt.
With the start of the October half-term holidays, the city department store is giving visitors a chance to find and win Blackbeard's Bounty - a secret stash of toys including Lego, Jellycats and more.
The event will begin at 10.30am on Monday, October 28 on the second floor of the London Street store.
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To win the pirate treasure, young swashbucklers will have to guess the four-digit code that stands in their way.
Stephanie Crowe, head of brand marketing said: "‘We can’t wait to see who will unlock the treasure first.
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"This locked box promotion is an exciting opportunity for our customers to engage with us in a fun and interactive way.
"It’s not just about winning; it’s about discovering something new and exciting at Jarrolds."
To have a chance at unlocking the bounty customers will need to be part of the store's loyalty club, with new members receiving a "gold coin" for a chance to crack the code.
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