Norwich City matches will no longer be streamed on the Canaries' official website after details of Sky Sports' new five-year broadcasting deal were revealed.
Beginning at the start of the 2024-25 season, English Football League (EFL) matches will be streamed exclusively on Sky Sports in a deal worth up to £935m.
The Canaries have confirmed this will mean they can no longer stream matches live for UK supporters on their website, as they have been able to during recent seasons, selling match passes for £10.
According to Sky Sports, the new deal will see "significantly enhanced exposure" for all EFL clubs through on-air and digital promotion.
More than 1,000 EFL matches will be broadcast every season, including a minimum of 328 Championship matches, 248 League One matches, all 15 play-off matches and all 93 League Cup matches.
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Sky Sports - through its Now TV daily and monthly passes - has provided coverage for many City games through the years, although 3pm Saturday kick-offs still cannot be broadcast live in the UK.
However, the club streams were synchronised with the BBC Radio Norfolk commentary to provide a popular service, particularly for away matches.
Canaries Trust chairman Robin Sainty said: "Our view is that while the financial boost to the EFL is welcome after the Premier League failed to agree on a deal, the inevitable moving of dates and kick-off times, often at short notice, will not be good news for match-going fans."
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Mr Sainty was referring to last month's news that Premier League clubs had walked away from a deal to provide more money to the EFL in a bid to "help stabilise the football pyramid".
Sky Sports say their new domestic EFL rights deal represents a 50pc increase in the value of the current rights agreement.
It will see all opening, final day and midweek fixtures in the EFL shown live, as well as all games played on bank holidays including Easter, Boxing Day and New Year's Day
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