Norwich City's viral video raising awareness of mental health issues has been praised by a number of famous faces after it amassed more than 1.2m views online.
It shows two City fans watching a game with one looking solemn, while the other cheers and reacts to the game - in a video to mark World Mental Health Day.
However, there is a poignant twist at the end of the video, as it is suggested that the fan who appeared cheery has taken his own life, in order to raise awareness that signs of mental health issues are hard to spot.
It comes after the Canaries' shirt sponsors removed their logos from the kit for Saturday's draw at Coventry and were replaced by mental health support group Samaritans.
The video has been praised by Netherlands international and Arsenal striker Vivianne Miedema and broadcaster Roman Kemp on social media.
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𝗔𝘁 𝘁𝗶𝗺𝗲𝘀, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝘄𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗽𝗲, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝘀𝗽𝗼𝘁.
— Norwich City FC (@NorwichCityFC) October 10, 2023
Check in on those around you.#WorldMentalHealthDay | #YouAreNotAlone | @samaritans pic.twitter.com/ZC50AH5thl
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Mr Kemp, the son of Spandau Ballet's Martin Kemp, posted the video on Twitter and said: "This is so fantastic guys, honestly you’ve conveyed the truth so beautifully. Genuinely, thank you."
In her social media post, Miedema added: "Wow. Take care of each other and yourself and talk to someone if needed. Watch this until the end."
The post has been liked more than 75,000 times and shared by almost 40,000 people, receiving praise of fans from clubs across the world.
The Canaries joined fellow EFL clubs in raising awareness of mental health issues in the build-up to last weekend's games, with a number of clubs including Norwich releasing a team sheet ahead of kick-off of the types of people who can be affected by the issues.
🚨
— Norwich City FC (@NorwichCityFC) October 7, 2023
125 people die by suicide every week in the UK. That's 18 people a day or one person every 90 minutes.
It doesn't have to be this way. Suicide can be prevented.
Ahead of #WorldMentalHealthDay we're asking fans to check in on those around them.@samaritans | #YouAreNotAlone pic.twitter.com/7wmcJQvvKP
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