Norwich City have announced a late change of shirt sponsor ahead of Saturday's game against Coventry City.

Samaritans will replace Lotus on the Canaries' shirts for the upcoming Championship match in honour of World Mental Health Day, on October 10, while rear sponsors Sekura and sleeve sponsors Turismo de Gran Canaria also giving up their logos for the day.

The club says the one-off new sponsor will be part of a wider mental health campaign, with the players' match-worn and issued shirts auctioned off online on October 23 in order to raise money for the charity.

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Club officials have invited the league's other teams to join them in a separate initiative supporting the day, which will form part of the pre-match build-up this weekend.

Norwich City Women will also wear warm-up shirts showcasing the Samaritans’ logo before their fixture against QPR at Loftus Road on Sunday.

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Sonya Trivedy, executive director of external engagement at the charity, said the move showed the club and its sponsors were on the ball with important issues.

She said: "Football clubs are at the heart of the community, with the power to reach so many people.

"The fact Norwich City FC and their sponsors are using their voice to encourage fans to seek help shows just how on the ball they are."